Our article, “How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures” has been published in Journal of Business Research.
In this study, we examines how this pandemic-afflicted environment changed what and how individuals disclosed online during the 2020 holiday season. Using data collected at two time periods in December 2020 from Facebook and Instagram users, the data show that social calculus constructs comprise most of the significant predictors for online self-disclosure; evaluation apprehension is also a significant moderator. In a post-hoc analysis with 2019 disclosure data, this study finds that most of the significant predictors of behavior arise from privacy calculus, providing evidence of a shift in the salient predictors of online self-disclosure. The implications of this research to businesses and future research directions are discussed.
Thanks to my co-authors Teagen Nabity-Grover and Jason Bennett Thatcher.
Source from: Teagen Nabity-Grover, Christy M.K. Cheung, Jason Bennett Thatcher, (2022), “How COVID-19 stole Christmas: How the pandemic shifted the calculus around social media Self-Disclosures”, Industrial Management & Data Systems, Vol. 154(2013)113310, https://doi.org/10.1016/j.jbusres.2022.113310