Track: Collaboration Systems and Technologies

Mini-track: Social Media and e-Business Transformation

HICSS-54 | January 5 – 8, 2021 | Grand Hyatt Kauai

Paper Submission Deadline (July 15, 2020: 11:59 pm HST)

Social media are online platforms that facilitate global collaboration and information sharing among users. New social media applications in e-business and e-commerce appear everyday and results in enormous shocks to the ecosystem of individuals and businesses. Consumers can easily obtain information from a vast, geographically dispersed group of people in social platforms. Meanwhile, social media data provides a wealth of valuable insights for companies to build strategies that help to create value for customers and promote their business. Furthermore, social media are commonly used in organizations to improve relationships among employees and nurture collaboration and the sharing culture.

The aim of this mini-track is to provide a forum for the exchange of innovative research ideas and dissemination of research results related to social media in nowadays e-business environments, such as AI and machine learning, omnichannels, innovation. It also aims to raise awareness in terms of the latest developments in social media and address the business and techno-social challenges of using social media data. This mini-track is open to all types of research, conceptual, theoretical and/or empirical. Examples of possible topics of interest include (but are not limited to):


  • The adoption, usage, and impact of social media upon consumers and businesses
  • Social media strategies and e-business models
  • Social commerce and omnichannels
  • Social media for customer relationship management
  • Social media engagement and consumer behavior
  • AI and machine learning and social media strategies
  • Enterprise social media, organizational learning and knowledge management
  • Crowdsourcing, collective intelligence, collaboration, problem solving with social media
  • Innovation and social media
  • Social identity, social capital, and social roles related to the use of social media
  • Dark side of social media: privacy invasion, security issues, online storming and online shaming
  • Policy, governance, and security issues related to the use of social media

More information:

High quality and relevant papers from this mini-track will be selected for fast-tracked development towards Internet Research ( Internet Research (IntR) is an international and refereed journal that is indexed and abstracted in major databases (e.g., SSCI, SCI, ABI/INFORM Global), with the impact factor 4.109 in 2018.

Mini-track Co-Chairs:

Christy M.K. Cheung, Hong Kong Baptist University (Primary Contact)
Matthew K.O. Lee, City University of Hong Kong
Christian Wagner, City University of Hong Kong
Marten Risius, University of Queensland